There is so much craft in this film it should serve as a reminder that the ad industry is full of immensely talented people, who are capable of producing work you’ll watch for the next five years wondering how your own campaigns can come anywhere close to this. All case studies going forward should be using this as a reference, and anyone who think it’s not so great should be frowned upon.
Step away from the slop, and think about how to only mention your product twice in 2 minutes. To water it down the script follows the narrative of - ‘We made a toothbrush, it took absolutely ages, we had to fix a lot of stuff, we made a toothbrush’.
And the reality is, it doesn’t solve any problems for the consumer. The voiceover does a good job of setting the tone for knowing this - its just a toothbrush, but it is full of over engineered problem solving thats so fucking cool you will want it.