Corona Naturals

PROJECT OVERVIEW: 

Using slated masters provided by W+K, this campaign was rebuilt in order to replace, adapt and develop the timings, content and language. As we were unable to recover the original project files, cleans etc for this campaign I began by using multiple versions of the campaign to build the original TVC. Once this was complete we then began market adaptions.

Original campaign produced by Wieden+Kennedy / Adaptations inhouse at draftline europe/

A tropical river or lagoon with lush green vegetation on either side, and the water shows shades of blue and turquoise. Overlaid text reads 'Corona' with a crown logo, and 'Nature Never Tasted Better' below, along with small print about the beer brand.
A waterfall flowing down a green forested hillside with the Corona logo and the slogan 'NATURE NEVER TASTED BETTER' overlaid on the image.
Close-up of a Corona beer bottle lying on green leaves, with the slogan "Nature Never Tasted Better" on the label.

Due to the successful performance of these adapted assets, this campaign was then updated again. The update of 50+ assets was streamlined using a single legal composition across all assets, so completed within a few hours.