Corona Naturals

PROJECT OVERVIEW:

Using slated masters provided by W+K, this campaign was rebuilt in order to replace, adapt and develop the timings, content and language. As we were unable to recover the original project files, cleans etc for this campaign I began by using multiple versions of the campaign to build the original TVC. Once this was complete we then began market adaptions.

Original campaign produced by Wieden+Kennedy / Adaptations inhouse at draftline europe/

Due to the successful performance of these adapted assets, this campaign was then updated again. The update of 50+ assets was streamlined using a single legal composition across all assets, so completed within a few hours.